Saul Bass (May 8, 1920 – April 25, 1996) was a graphic designer and filmmaker, best known for his design of film posters and motion picture title sequences.

During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of the United Nations building in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the AT&T “bell” logo in 1969, as well as AT&T’s “globe” logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which became some of the most recognized airline industry logos of the era.

Saul was responsible for designing many logos in the last century. This screenshot shows the many companies that Saul worked for – including AT&T, Minolta and Continental Airlines. When the logos are all deployed together, I can see similarities in their design. The icons and letters have a similar bold, felt – tip like edge, coupled with a simplistic yet almost illustrative feel.

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