Pentagram is the world’s largest independent design consultancy. The firm is owned and run by 16 partners, a group of friends who are all leaders in their individual creative fields.

We work in London, New York, Berlin and Austin. We design everything: architecture, interiors, products, identities, publications, posters, books, exhibitions, websites, and digital installations.

Each of our clients works directly with one or more of our partners. This reflects our conviction that great design cannot happen without passion, intelligence, and personal commitment, which is demonstrated by a portfolio of work that spans five decades.

While going thru the archives, I particularly like the video work Pentagram created for Google.

Pentagram Google Advert


I really like this advert that Google commissioned to promote their human side. It make the internet more personal, and adds a very familiar and family orientated feel. Every company sells its products by selling the lifestyle that people desire. Pentagram have successfully communicated this across to the consumer.