Design company Tomato
( http://www.tomato.co.uk ) was founded in 1991 in London by John Warwicker, Steve Baker, Dirk Van Dooren, Karl Hyde, Richard Smith, Simon Taylor and Graham Wood. In 1994, Michael Horsham and Jason Kedgely joined.

tomato specializes in: Architectural Design, Consultancy,  Drawing, Education, Electronic Interactive Media, Film & Commercial Direction, Graphic Design, Fashion, Motion Graphics, Music & Sound, Strategy, Branding & Identity, Photography, Publishing, Title Sequences, Typography, Writing.

In 1997, tomato interactive was formed with Tom Roope, Anthony Rogers and Joel Baumann. Tota Hasagawa joined in 2001 when tomato and tomato interactive became one and the same.

Baumann has since become Professor of Interactive Media and Communication at Kassel University in Germany and is still a member of tomato. Roope is a lecturer of Interactive Media Studies at the Royal College of Art in London.

Currently, tomato has studios in London, New York, Tokyo and Melbourne.

Laura Schwamb interviewed one of tomato’s founders, John Warwicker. Aside from his involvement with tomato, John Warwicker’s book “The Floating World,” is expected to be published by the end of 2006.  He also works with the band “Underworld,” with tomato co-founders Karl Hyde and Richard Smith. Since 1989 Hyde and Smith have been “Underworld” and have released 7 albums to world-wide critical acclaim and had their music featured in several movies, the most notable being the film“Trainspotting,” for which tomato created the title sequence. tomato creates all the band’s sleeves and videos. Released in 2000 ‘Everything, Everything’, Underworld Live was released on CD, Vinyl and DVD. The DVD was at the time one of the most technologically sophisticated DVD’s released and went on to achieve Gold in its own right on the Japanese Music Charts. Apart from the accolades and awards Underworld in 2004 was voted the most influential Dance/Techno band in Japan in the last 20 years.

Some of tomato’s clients include:
ABC (Australia), Adidas, AOL, Bacardi, BBC, BBC Radio 4, BBC Radio Scotland, BMW, Casio, Chanel, Clinique, CNN, Coca-Cola, Daidaiya, Dell, Downsview Park (City of New York), DoCoMo, MTV, Nescafé, Nike, Nikon, Nokia, , Playstation, Porsche, Quest, Rado Rado, Reebok, Renault, Royal Mail, Sapporo City University, ScottFree, Seiko, Time Warner and many more.


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