Scott McCloud (born Scott McLeod on June 10, 1960) is an American cartoonist and theorist on comics as a distinct literary and artistic medium. He is most notable for his non-fiction books about comics, Understanding Comics, Reinventing Comics and Making Comics, for which he has been called the “Marshall McLuhan of comics”.

McCloud created the light-hearted science fiction/superhero comic book series Zot! in 1984, in part as a reaction to the increasingly grim direction that superhero comics were taking in the 1980s.

His other print comics include Destroy!! (a deliberately over-the-top, over-sized single-issue comic book, intended as a parody of formulaic superhero fights), the graphic novel The New Adventures of Abraham Lincoln (done with a mixture of computer-generated and manually drawn digital images), 12 issues writing DC Comics’ Superman Adventures, and the three-issue limited series Superman: Strength.

He is best known as a comics theorist or as some say, the “Aristotle of comics”, following the publication in 1993 of Understanding Comics, a wide-ranging exploration of the definition, history, vocabulary, and methods of the medium of comics, itself in comics form. He followed in 2000 with Reinventing Comics (also in comics form), in which he outlined twelve “revolutions” that he argued would be keys to the growth and success of comics as a popular and creative medium. Finally, in 2006, he released Making Comics. Following publication, he went on a tour with his family that included all 50 U.S. states and parts of Europe.

He was one of the earliest vocal supporters of micropayments.[9] He was also an adviser to BitPass, a company that provided an online micropayment system, which he helped launch with the publication of The Right Number, an online graphic novella priced at US$0.25 for each chapter. McCloud maintains an active online presence on his web site where he publishes many of his ongoing experiments with comics produced specifically for the web. Among the techniques he explores is the “infinite canvas” permitted by a web browser, allowing panels to be spatially arranged in ways not possible in the finite, two-dimensional, paged format of a physical book.

He created a comic book that formed the press release introducing Google’s web browser, Google Chrome, which was published on September 1, 2008.

In 2009, McCloud was featured in The Cartoonist, a documentary film on the life and work of Jeff Smith, creator of Bone.

His drawing style is extremely detailed, and has a rather cartoonist style. He obviously uses pen and ink, and mostly a very fine nibbed one, so the result is very precise and detailed. There is a massive amount of details in his drawings – as much effort has been put into the background and general appearance as well as the main subject. I admire the detail an style of work, but it is not the type that I see my self doing.

Scott McCloud

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