“WHY NOT ASSOCIATES is a british graphic design company with global reach.
we turn our passion for design into commercial success for clients in business, government and the public sector.

for nearly twenty five years, why not associates has been creating innovative work for clients large and small. our team works in many different media
on many types of projects, including corporate identity, digital design,
motion graphics and television commercial direction, editorial design, environmental design, publishing, and public art.

this breadth of experience means that we can orchestrate complex campaigns for global brands such as nike, first direct bank, virgin records and the bbc. we also cherish smaller locally based commissions such as public relations for regional government and public art installations for specific communities. regardless of size, we collaborate closely with clients
to come up with a solution that we can all be happy about. effective communication contains an element of surprise and often the best way to solve a problem is to turn it on its head. we’re not afraid to run through a dark room with an arm full of lighted fireworks. Fingers grow back, and
great work lasts forever.

yes, we’re known for pushing boundaries. but our experiments always serve our client’s purpose; which is why so many of them keep coming back to us project after project”


This is a branding that the company designed for Envy. Symmetrically, it is perfect – all the character points align precisely with the other in all directions. Visually, it looks very simple, but in actual fact it is very detailed. A new typeface, naturally, was created, and the design of each character had to compliment each other in such a way as to invoke a recognizable and rememberable branding. For my past typography project, I had to design a poster, and, just from that little experience, I appreciate the numerous designs and intricacies that can completely change the perspective of the final piece.

Why Not Associates