Ben Casey spent time working in the education industry, developing degree courses for graphic design and lecturing and moderating at various colleges and universities. He became headmaster of the graphic design school at University of Lancashire in 1983. He subsequently helped found the School of Communications Arts in London. He has won numerous creative awards including The Grand Award for Creativity at The New York Festival of Advertising & Print.

Since his involvement in the design of Deepdale Stadium and the inception of the National Football Museum and its collection, Casey have continued his interest in the role of design in the cultural development of our smaller cities and larger towns. He has initiated a series of ongoing projects based in the School of Design,in Preston University to investigate the potential of creativity and design intervention in the public domain. They aim to create innovative design models that can support Preston to become a modern micro-city with the potential to maintain its own identity in the future, particularly in the light of ongoing urban renaissance in major provincial cities.

Casey has also chaired and directed judging juries for all the major UK creative awards and many international ones.

Casey has had invites to the boards and committees of some of the UKs most influential and respected design advisory panels. These are all voluntary positions, with a significant educational remit. These include the City of Manchester’s Creative Panel and the Chairmanship of the British Design & Art Director’s Club’s Education Group.

The Chase was set up in Manchester in 1986 to offer a credible and regional alternative to London’s most respected agencies. It was set up with the following belief –

“There was once an old Indian craftsman who carved elephants from blocks of timber. When asked how he did it, he would simply reply, “I just cut away the wood that doesn’t look like an elephant”.

Since its birth, the company has expanded significantly and now has offices in London & Preston and has garnered an outstanding reputation for its creative excellence.

in 2004, The Chase was ranked 2nd in the UK’s most creative design agencies, and is now one of an elite band of companies to have had work accepted by D&AD in each of its 18 years of existence.

This is one of the branding campaigns The Chase designed for Smile. It breaks the traditional rules of branding in that it is an image that can be read, because it offers an easily identifiable logo and text. I think it is an interesting design, and certainly an original design. Personally, I do not think the changing images do justice to the overall design; I think the pixelated and blurred image does photographic/painting image is out of place given the context of the others. Nevertheless, They Chase use a lot of vivid colors in their designs, and, more often than not, use a straightforward message.

Ben Casey. (2011). About. Available: http://www.thechase.co.uk/whoweare/keyStaff.php. Last accessed 24th Feb 2012.

Simon Hawkesworth. (2011). Professor Ben Casey . Available: http://www.uclan.ac.uk/schools/adp/ben_casey.php. Last accessed 24th Feb 2012.

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