Andy started his company 20 years ago. This post looks at the story behind the genius, and how he got to where is is today.

All the information was garnered through the lecture that I attended asart of the creative futures weeks, and backed up through online based research.

The Chip Shop awards

How it all began

Andy Cheetham was a 24 year old wannabe designelion Manchester.

In 1991, Andy had been made redundant 3 times in a row, and now, after all these years of working smd going noplace, had no job. The UK, much like it is now, was in a recession.

Andy worked for NWN for a time, he met the editor etc. I actually know the present owner of NWN media, who’s father, I presume, was the person that Andy met. I had a week of work experience at NWN in summer ’11 and really enjoyed it – working I’m graphics, layout and communication.

Macs hadn’t infiltrated creativity yet. The internet wasn’t around, he’d never written a letter in my life, not even a headline.

In 1991, Andy was 24 years old, he had been made redundant 3 times in a row, and now, after all these years of working smd going noplace, had no job. The UK, much like it is now, was in a recession.
He’d just committed to buying a new house, his car had just been stolen – which was going to find part of the house deposit,

Did he wallow in self pity? Or go sailing?

Andy needed to get a reputation – and fast.

He had boundless enthusiasm – but very little talent.

If no agency will employ him as a designer, he decided the only option was to start his own.

But he had no clients, no money and no contacts.

There were lots of talented people out of employment at the time anyway, ones that were far more qualified than himself.

When he gets involved – you have to be able to work with people. You need to be creative. Its imperative to keep an open mind – being blinkered will get you no place. It’s imperative that he keeps original.

The start up was funded by the equity in his house.

He decided that he had to either buy or make a reputation.

Barnacles fish and chip shop in Llandudno was owned by Andy’s parents. Andy realized that this had a lot of potential in furthering his career. He decided to use Barnacles as the scapegoat, and started working on an advertising campaign.

He used a lot of local press ads – full page – which cost about £200 for a spread. This gained a lot of publicity and, crucially, got him in print.

The caveat is that the ad has to run for a while…however it doesn’t say for how long it has to…. So a very useful loop hole..

The concept is the critical thing, no matter what price if the concept is good… You’re onto a winner.

Using busses for adverts is a cheap way to qualify for the campaign. Sticking a large advert on a bus is a brilliant advertising campaign.

Chip shop ads. The chip shop awards.

Joined the IPA – was asked to be on the council.

Not keen on being noted for being the one that bent the host competition rules…

Quite “the wonderful Mac”

The economy was bad in 1992 as well – you’ve just got to try hard. Be incredibly determined. That’s the trick.

Edit edit edit. If You spot an error, so will the creative director.

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